USA: Mobile ad spending forecast to grow 15 percent in 2010

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Alla olevassa linkissä slideshow, missä enemmän dataa tuosta jenkkitutkimuksesta. Alla muutama poiminta:

78% of respondents said the medium met their campaign goals, and an additional 9% said mobile performed “beyond our wildest expectations.”

With 60% of non-mobile marketers planning to employ mobile advertising in 2010.

Nearly 90% stated they are typically the ones to suggest that a client employ mobile as part of their campaign strategy. Still, it often involves multiple partners to expertly execute on the promise of mobile media. Partners include technology, metrics, mobile ad network, and app developer resources, among others.

Approximately 80% of mobile campaigns employed a mobile ad network of some kind.

http://www.fiercemobilecontent.com/slideshow/metrics-state-industry-mobile-advertising?img=0